Those who know me well, know my favorite thing about cold, Ohio winter is that you can comfortably wear lots of layers.  A few chilly days in January gave me the opportunity to layer sweaters, tights, tees, and jackets with my skirt.  I was inspired by the gray skies to brighten my days in other ways and to approach this styling task less seriously by mixing and not matching colors, textures and patterns.  So bring it on February.  My skirt and I are ready for you.

Day 5 - Styled with a grey faux leather jacket, over a Stewart Brown tee, 49 Square Miles carved wood heart necklace and wood stacked heel ankle bootie, all from Substance.

Day 5 - Styled with a grey faux leather jacket, over a Stewart Brown tee, 49 Square Miles carved wood heart necklace and wood stacked heel ankle bootie, all from Substance.

Day 6 - Wearing equestrian print romper and Bauxo double buckle belt from Substance with my own pointelle cashmere shrug, Missoni stockings and Frye boots.

Day 6 - Wearing equestrian print romper and Bauxo double buckle belt from Substance with my own pointelle cashmere shrug, Missoni stockings and Frye boots.

We tried to get a close up to show this adorable tiny horse print on the equestrian romper.  It makes me smile.  You may have to see it in person to get the full effect.

Tiny horse print close up.

Tiny horse print close up.

The thing about layers is that they can add bulk. I use belts a lot to minimize the fullness of the extra layers. I also look for light weight fabrics in my tops, because I can comfortably layer them for warmth with the added bonus that I can still wear most of these tops on their own in the spring and summer.  You’ll definitely see me in many of these pieces again, on their own, in the warmer months.

Day 7 - Wearing ditsy floral printed bow blouse over Stewart Brown tee, Bauxo skinny belt, vermeil circle pendant all from Substance with my own purple tights and studded boot from Barneys New York.

Day 7 - Wearing ditsy floral printed bow blouse over Stewart Brown tee, Bauxo skinny belt, vermeil circle pendant all from Substance with my own purple tights and studded boot from Barneys New York.

Day 8 - Wearing Indigenous Designs just sleeves sweater, agate slice buckle and Solesu imprinted leather belt from Substance with my own abstract floral knit top, Missoni tights and Chie Mihara lace-ups.

Day 8 - Wearing Indigenous Designs just sleeves sweater, agate slice buckle and Solesu imprinted leather belt from Substance with my own abstract floral knit top, Missoni tights and Chie Mihara lace-ups.

Extra purple ... in case I meet Prince today.

Extra purple ... in case I meet Prince today.

With the madness of the holidays is behind us, 2012 is well under way and we can now look forward to another season of growth, hope, and love. One of the things we appreciate most about our community is the incredible support our Lofts artists have received in the past year. That’s right it’s already been a year since we debuted Substance Lofts! Out-of-towners, the Lofts are small spaces in our mezzanine offered at low rent to support local artists while they make, sell, and gain exposure for their work. Our storefront visitors get to meet the designers and witness the magic of their creative process first-hand.

Betsy, of Elizabeth Ashleigh Designs, was our first tenant in January 2011. After working as a Substance employee for five years while building her own custom design business on the side, she finally made the leap to full-time self-employment when she moved upstairs. A stylish and devoted following of women employ her to alter and create beautiful garments, and anyone who comes through the store can attest to the gorgeous quality of her upcycled vintage pieces.

C & E Designs moved in next, displaying a stunning and varied array of refurbished vintage jewelry. The locally-based team of collectors have a keen eye for the fabulous and unique, as our savviest women of Substance have learned in the past year. We love to incorporate old with new, making our wardrobe all the more sustainable!

At least once a day since J Squared Organics moved in, we’ve had a customer ask why it smells so good in our store. It seems that people are catching on: J Squared soaps made #6 on Columbus Underground’s Best of 2011 Top 10 Locally Made Products list. Even more impressive? All Jennifer Noland’s simply irresistible products are locally harvested, fair trade, and certified organic. And, bonus, the soaps sell for only $5.50 and the candles sell for $10.

Our most recent tenant, Josie Wills, has a background pageant gown design. As such, her work encompasses a flair for the formal, with lots of fun, eye-catching embellishment. She designs original pieces for clients and makes custom alterations to jazz up any wardrobe.

Also joining us for the celebration: Linda P. Miller with her beautiful, hand-crafted jewelry designs featuring, hand-forged and imprinted mixed metals, charms, natural gemstones, crystals, and leather. Over the years, we’ve carried Miller’s designs, but this event will showcase more of her work than ever before seen in the store.

Intrigued? Come join us on February Gallery Hop for an evening of fashion, chocolate, and community, three of our favorite things. Our Lofts artists will be in the store to talk with you about their unique and beautiful products. We look forward to sharing the love from 4 pm ’till 6 pm on Saturday, February 4th!

Elizabeth Ashleigh Designs

Elizabeth Ashleigh Designs

C & E Vintage Jewelry

C & E Vintage Jewelry

J Squared Organics

J Squared Organics

Josie Wills

Josie Wills

In my ongoing blog series highlighting the individuals that work with me at Substance, my goal has been to introduce our readers to the individuals that have made Substance the successful and innovative boutique storefront it is today. I also want to answer the question I am most often asked:

“How do you do it all?”

I don’t do it all. I get to work with a self motivated team of talented women, all with individual strengths different from mine. They each approach their work in this industry armed with intelligence and the ability to take inspiration from the high concentration of beauty that exists beyond what our mainstream fashion and advertising media promotes.

In each blog I introduce only one individual. Today I am honored to introduce you to Ayisha, our Design and Merchandising Manager. Her trademark eye for timeless-yet-whimsical chic creates the playground where our high quality wardrobe staples and colorful, edgy accessories play, delighting our visitors with styling ideas they could not have imagined. If there’s an outfit in our windows or anywhere in the store that is a joy to behold, then it most likely bears her signature.

A day in her life at Substance includes everything from customer service, budgeting and tech troubleshooting to the design and construction of window displays and conducting tireless searches for more, better and new product to introduce to our assortment. Her background as a student of fine art at The Ohio State University comes through in her passion for art and its convergence with the everyday. It’s a passion that not only enriches our assortment but fills some of her time off in her ongoing quest for beautiful things. Oh, and she is the envy of everyone on the Substance team, as she happens to be the curator of one of the finest personal shoe assortments I have ever known.

In between appointments during our most recent New York buying trip.

In between appointments during our most recent New York buying trip.

I am just over a week now into my 100 Day Challenge. The most unexpected bonus, so far, is how much time I save figuring out what to wear. I’ve already styled the skirt into the 8 outfits I plan to wear in the month of January. Folks, that’s significant. That’s 8 less hectic mornings in the Getachew house that I don’t have to think, stress or give a second thought to what I am going to wear. It’s done!

This is also a commitment that has forced me to appreciate all the style nuances of my skirt. Most importantly, the full sweep lends itself to big dramatic twirls.

Check out pics below of my outfits Day 2 thru Day 4.

If you are still considering trying your own 100 Day Challenge, here are the 5 style requirements I suggest you look for in the item you choose to wear 100 days this year.

1. It should be neutral in color and pattern.

A black, grey, khaki or menswear pinstripe are all easy to wear with other fun bright colors, prints and patterns. So even though your challenge item is dark or neutral, your entire outfit doesn’t have to be.

2. It must be comfortable.

If it doesn’t fit well or feel good on your body, you’re not going to enjoy wearing it for even one day. Don’t set yourself up for failure. Comfort is key.

3. It should be classic.

Select a piece that can easily go from work to play. Unless you work in a night club, style fads like a super short hemline, or one-shoulder tops make it tough for you to wear this item in different settings throughout the year.

4. It should be made in an all season material.

Make sure it will provide the warmth you need in the winter and breathe in the summer. Your best bet would be a cotton or cotton blend or a lightweight wool.

5. It should be high quality.

You need it to last for 100 days of wear. It doesn’t mean it has to be expensive, but definitely invest in a well-made garment that will fit your definition of easy clean and easy care.

Day 2 - Wearing skinny scarf & Sue London flats from Substance with my own Ella Moss sparkle knit top.

Day 2 - Wearing skinny scarf & Sue London flats from Substance with my own Ella Moss sparkle knit top.

Day 3 - Styled with a floral printed scarf, faux leather jacket, Stewart Brown tee and stacked heel ankle boot, all from Substance

Day 3 - Styled with a floral printed scarf, faux leather jacket, Stewart Brown tee and stacked heel ankle boot, all from Substance

Day 4 - Styled with a statement necklace from Substance, my own sweetheart neckline top, tribal print belt and Barney's studded boot

Day 4 - Styled with a statement necklace from Substance, my own sweetheart neckline top, tribal print belt and Barney's studded boot

Swing Skirt Challenge: Day 1

Swing Skirt Challenge: Day 1

On December 23rd, I announced on our local Fox morning show, Good Day Columbus, that in January I would begin a 100 Day Challenge and commit to wearing one item from my wardrobe 100 non-consecutive days in 2012.  I wonder how many women watching that segment thought about the fact that they do this already.  I know I have several items in my closet that I wear more than 100 times in a year like a pair of jeans, some comfy lounge pants, the tee shirts that I live in.  That’s truly great that that sort of casual conservation of stuff is happening already.  I hope it continues.  I also hope each of those women watching commits to consciously doing the same with one more item in her closet in the new year.  I am not talking about your comfortable jeans and tee shirt uniform, but rather a wardrobe item you don regularly to impress and express your individual style.

I have committed to wearing my skirt 100 times.  I will, for 100 days in 2012, wield every thread of style out of the skirt while wearing it to work, in meetings with vendors and colleagues, to parent teacher conferences, soccer games or any place that my day-to-day roles would normally require I be.  By the time September comes around, I will most certainly be tired of having this skirt in my rotation.  But here’s the thing.  I will be living the principle behind the company I have built.  I will draw inspiration from the others embarking on the challenge with me to consume thoughtfully and to minimize our carbon footprint – while also possibly experiencing a little ease on our wallets.

All great things, right?  It doesn’t mean that you won’t be doing any more shopping.  It just means you’ll shop with a creative focus and that the items purchased won’t be on impulse just because they are on sale.  A fabulous new shoe, a great belt, a new top here and there — all possible finds with the common aim to extend the use of my one great skirt.  I am looking forward to shopping with more focus in 2012. I hope more will join me in this 100 day challenge, taking it on as a pledge to stepping up your own personal style while consuming with purpose and a commitment to more sustainable living in The Clothes You Keep.

Stay up to date on my challenge.  Next week I’ll begin monthly blog posts where I will post images of my outfits.  I welcome feedback and would love to share inspiration from others taking on the 100 day challenge.

- Christina

The "Keep" Tote: Reusable Cotton Canvas, $15

The "Keep" Tote: Reusable Cotton Canvas, $15

As you know, we promote sustainability and conscientious shopping in everything we do. Over the years we have struggled with the environmental burden created by the paper shopping bags we use here in the store. Originally we used a bag that was saturated in black dye, a brand advancement technique that was soon outweighed by the thought of all those needless chemicals. In an attempt to further incentivize conservation, each time a customer uses their own bag or declines to use one of our plain kraft bags, we donate twenty-five cents to DonorsChoose, a charity organization that helps fund education programs. This past summer perhaps you were one of the lucky few to pick up a limited edition Tree Tote created from salvaged tees.

Our latest effort is perhaps the most exciting: a reusable, washable tote, made from raw cotton canvas. Emblazoned with an original design featuring words of inspiration and encouragement, this tote makes a powerful statement – literally! The attractive shoulder straps leave plenty of room to sling it over your shoulder, even when you’re bundled up in the cold. Two small tabs at the opening serve to snap it shut when toting, or to secure it in a compact roll when not in use – perfect for throwing into your purse or back seat.

You will want to keep this spacious tote handy – not only will it be endlessly useful in your daily errands, it will also save you 15% on any full-priced in-store purchase through February 28th, 2012. Come grab yours soon, quantities are limited!

Arm Candy Subscription: three bracelets a month, stack them high!

Arm Candy Subscription: three bracelets a month, stack them high!

Ready or not, the holidays are here! Whether your gift-giving style is to procrastinate and scramble or shop early and gloat, we’ve got just the thing for the ladies on your list. For a few years now we’ve delivered our Scarfscription to overwhelming enthusiasm from both recipients and givers. This year we’re very excited to unveil a brand new subscription service: Arm Candy!

Designed much like the original Scarfscription, the Arm Candy Subscription is sold in 3 month increments, up to a year — and at only $20 a month! Each month the recipient will find a package on her doorstep containing three new bracelets to adorn her wrists. Best of all, just what she finds in that box is up to her: she can fill us in on her tastes to receive a custom combination, or enjoy the anticipation and surprise of our own hand-picked favorites.

For us, the joy of the holiday season is in helping people find the perfect gift for those they love and appreciate. Let us help you give the gift that truly keeps on giving!

November 2nd, 2011

cubist-blog

What do a couple of flea market finds and American costumer Gilbert Adrian have in common? Both served as inspiration in the creation of the most recent Design Lab Collection: Cubist Tryst.

When Christina, owner of Substance, spotted the ruby red suede shifts at a NYC flea market, she recognized potential in the beautiful material and in their classic a-line silhouettes. To bring new life to these forgotten treasures, she turned to Sarah Ivancic, fiber artist, costumer extraordinaire and a designer of past Design Lab collections.

Sarah holds a BFA in Fiber with a concentration in Experimental Fashion from the Maryland Institute College of Art. Primarily focused on exploring through fashion the ways in which cultural and material constructs interact, Sarah was a perfect fit the project. Sarah’s skillful hands have brought new life to found materials, imbuing them with a purposeful abstraction and constructed with the female form and the concept of femininity in mind.

The dress that served as inspiration for the collection was created by Gilbert Adrian in 1944 for his wife, actress Janet Gaynor. Adrian incorporated elements of Cubism in his work, arranging the fabric in abstract shapes and patterns, playing with color blocking and creating looks that were stunning in their originality and whimsy.

Sarah has done just that with Cubist Tryst. The ruby shifts are reborn — deconstructed, analyzed and created anew as pieces of wearable art. Planes of suede are abruptly interrupted by contrasting fields of a soft linen/cotton blend, in forms that echo the original Adrian. We love these fun and unique frocks paired with tights and boots.

Serving as a beautiful accompaniment to our Cubist Tryst frocks or your existing wardrobe, the belts created for this collection play on the motif of contrasting elements and imaginative construction. Tie them at the waist to create an hourglass silhouette, or slide through belt loops to add an unexpected detail to your favorite jeans. Each belt is a one of a kind piece — just the thing to add a touch of artistry to your wardrobe.

Indigenous Designs Travel Coat.

Indigenous Designs Travel Coat.

Well, let’s face it. Autumn is here to stay — or at least until Winter takes her place. Let’s make the best of things: let’s sip on pumpkin beers, shuffle through leaf-strewn sidewalks, and swaddle ourselves in some gorgeous sweaters.

We have stripes, ombre, and polka dot holes. Cuddle up with mohair, organic cotton, or alpaca. Coconut buttons, shawl pins and waist sashes change the drape to suit your style.

Winter, bring it on.

- stripes -
- ombre -
- holes -
- mohair -
- organic cotton -
- alpaca -
- coconut buttons -
- waist sashes -

adele-blog

First appearing in the store over the summer, the Adele Clutch has become a fast favorite. Designed by the prolific vegan-friendly handbag line, Melie Bianco, the poly-synthetic faux leather is soft enough to rival our leather bags. Adele first made a splash in bright summer hues, but now she’s back in the beautiful, rich shades of autumn — each one making a beautiful statement in contrast with the dark painted wood frame. It might be the frame that is most alluring — the smooth, curved wood fits comfortably in the palm of your hand, hard and empowering like a chunky boot or a big statement necklace. Now here’s the clincher: it’s only $50.