Archive for the ‘Notes From Christina’ Category

Those who know me well, know my favorite thing about cold, Ohio winter is that you can comfortably wear lots of layers.  A few chilly days in January gave me the opportunity to layer sweaters, tights, tees, and jackets with my skirt.  I was inspired by the gray skies to brighten my days in other ways and to approach this styling task less seriously by mixing and not matching colors, textures and patterns.  So bring it on February.  My skirt and I are ready for you.

Day 5 - Styled with a grey faux leather jacket, over a Stewart Brown tee, 49 Square Miles carved wood heart necklace and wood stacked heel ankle bootie, all from Substance.

Day 5 - Styled with a grey faux leather jacket, over a Stewart Brown tee, 49 Square Miles carved wood heart necklace and wood stacked heel ankle bootie, all from Substance.

Day 6 - Wearing equestrian print romper and Bauxo double buckle belt from Substance with my own pointelle cashmere shrug, Missoni stockings and Frye boots.

Day 6 - Wearing equestrian print romper and Bauxo double buckle belt from Substance with my own pointelle cashmere shrug, Missoni stockings and Frye boots.

We tried to get a close up to show this adorable tiny horse print on the equestrian romper.  It makes me smile.  You may have to see it in person to get the full effect.

Tiny horse print close up.

Tiny horse print close up.

The thing about layers is that they can add bulk. I use belts a lot to minimize the fullness of the extra layers. I also look for light weight fabrics in my tops, because I can comfortably layer them for warmth with the added bonus that I can still wear most of these tops on their own in the spring and summer.  You’ll definitely see me in many of these pieces again, on their own, in the warmer months.

Day 7 - Wearing ditsy floral printed bow blouse over Stewart Brown tee, Bauxo skinny belt, vermeil circle pendant all from Substance with my own purple tights and studded boot from Barneys New York.

Day 7 - Wearing ditsy floral printed bow blouse over Stewart Brown tee, Bauxo skinny belt, vermeil circle pendant all from Substance with my own purple tights and studded boot from Barneys New York.

Day 8 - Wearing Indigenous Designs just sleeves sweater, agate slice buckle and Solesu imprinted leather belt from Substance with my own abstract floral knit top, Missoni tights and Chie Mihara lace-ups.

Day 8 - Wearing Indigenous Designs just sleeves sweater, agate slice buckle and Solesu imprinted leather belt from Substance with my own abstract floral knit top, Missoni tights and Chie Mihara lace-ups.

Extra purple ... in case I meet Prince today.

Extra purple ... in case I meet Prince today.

In my ongoing blog series highlighting the individuals that work with me at Substance, my goal has been to introduce our readers to the individuals that have made Substance the successful and innovative boutique storefront it is today. I also want to answer the question I am most often asked:

“How do you do it all?”

I don’t do it all. I get to work with a self motivated team of talented women, all with individual strengths different from mine. They each approach their work in this industry armed with intelligence and the ability to take inspiration from the high concentration of beauty that exists beyond what our mainstream fashion and advertising media promotes.

In each blog I introduce only one individual. Today I am honored to introduce you to Ayisha, our Design and Merchandising Manager. Her trademark eye for timeless-yet-whimsical chic creates the playground where our high quality wardrobe staples and colorful, edgy accessories play, delighting our visitors with styling ideas they could not have imagined. If there’s an outfit in our windows or anywhere in the store that is a joy to behold, then it most likely bears her signature.

A day in her life at Substance includes everything from customer service, budgeting and tech troubleshooting to the design and construction of window displays and conducting tireless searches for more, better and new product to introduce to our assortment. Her background as a student of fine art at The Ohio State University comes through in her passion for art and its convergence with the everyday. It’s a passion that not only enriches our assortment but fills some of her time off in her ongoing quest for beautiful things. Oh, and she is the envy of everyone on the Substance team, as she happens to be the curator of one of the finest personal shoe assortments I have ever known.

In between appointments during our most recent New York buying trip.

In between appointments during our most recent New York buying trip.

I am just over a week now into my 100 Day Challenge. The most unexpected bonus, so far, is how much time I save figuring out what to wear. I’ve already styled the skirt into the 8 outfits I plan to wear in the month of January. Folks, that’s significant. That’s 8 less hectic mornings in the Getachew house that I don’t have to think, stress or give a second thought to what I am going to wear. It’s done!

This is also a commitment that has forced me to appreciate all the style nuances of my skirt. Most importantly, the full sweep lends itself to big dramatic twirls.

Check out pics below of my outfits Day 2 thru Day 4.

If you are still considering trying your own 100 Day Challenge, here are the 5 style requirements I suggest you look for in the item you choose to wear 100 days this year.

1. It should be neutral in color and pattern.

A black, grey, khaki or menswear pinstripe are all easy to wear with other fun bright colors, prints and patterns. So even though your challenge item is dark or neutral, your entire outfit doesn’t have to be.

2. It must be comfortable.

If it doesn’t fit well or feel good on your body, you’re not going to enjoy wearing it for even one day. Don’t set yourself up for failure. Comfort is key.

3. It should be classic.

Select a piece that can easily go from work to play. Unless you work in a night club, style fads like a super short hemline, or one-shoulder tops make it tough for you to wear this item in different settings throughout the year.

4. It should be made in an all season material.

Make sure it will provide the warmth you need in the winter and breathe in the summer. Your best bet would be a cotton or cotton blend or a lightweight wool.

5. It should be high quality.

You need it to last for 100 days of wear. It doesn’t mean it has to be expensive, but definitely invest in a well-made garment that will fit your definition of easy clean and easy care.

Day 2 - Wearing skinny scarf & Sue London flats from Substance with my own Ella Moss sparkle knit top.

Day 2 - Wearing skinny scarf & Sue London flats from Substance with my own Ella Moss sparkle knit top.

Day 3 - Styled with a floral printed scarf, faux leather jacket, Stewart Brown tee and stacked heel ankle boot, all from Substance

Day 3 - Styled with a floral printed scarf, faux leather jacket, Stewart Brown tee and stacked heel ankle boot, all from Substance

Day 4 - Styled with a statement necklace from Substance, my own sweetheart neckline top, tribal print belt and Barney's studded boot

Day 4 - Styled with a statement necklace from Substance, my own sweetheart neckline top, tribal print belt and Barney's studded boot

Swing Skirt Challenge: Day 1

Swing Skirt Challenge: Day 1

On December 23rd, I announced on our local Fox morning show, Good Day Columbus, that in January I would begin a 100 Day Challenge and commit to wearing one item from my wardrobe 100 non-consecutive days in 2012.  I wonder how many women watching that segment thought about the fact that they do this already.  I know I have several items in my closet that I wear more than 100 times in a year like a pair of jeans, some comfy lounge pants, the tee shirts that I live in.  That’s truly great that that sort of casual conservation of stuff is happening already.  I hope it continues.  I also hope each of those women watching commits to consciously doing the same with one more item in her closet in the new year.  I am not talking about your comfortable jeans and tee shirt uniform, but rather a wardrobe item you don regularly to impress and express your individual style.

I have committed to wearing my skirt 100 times.  I will, for 100 days in 2012, wield every thread of style out of the skirt while wearing it to work, in meetings with vendors and colleagues, to parent teacher conferences, soccer games or any place that my day-to-day roles would normally require I be.  By the time September comes around, I will most certainly be tired of having this skirt in my rotation.  But here’s the thing.  I will be living the principle behind the company I have built.  I will draw inspiration from the others embarking on the challenge with me to consume thoughtfully and to minimize our carbon footprint – while also possibly experiencing a little ease on our wallets.

All great things, right?  It doesn’t mean that you won’t be doing any more shopping.  It just means you’ll shop with a creative focus and that the items purchased won’t be on impulse just because they are on sale.  A fabulous new shoe, a great belt, a new top here and there — all possible finds with the common aim to extend the use of my one great skirt.  I am looking forward to shopping with more focus in 2012. I hope more will join me in this 100 day challenge, taking it on as a pledge to stepping up your own personal style while consuming with purpose and a commitment to more sustainable living in The Clothes You Keep.

Stay up to date on my challenge.  Next week I’ll begin monthly blog posts where I will post images of my outfits.  I welcome feedback and would love to share inspiration from others taking on the 100 day challenge.

- Christina

You may have noticed her, busy draping, pattern making and hand-crafting the dresses for Summer Sachet, our most recent DesignLab Collection™. Calm yet fastidious, not traits common to young students of design — but Lydia, our summer intern, is exceptional. She’s now wrapping up her time with us and will soon be heading back to Kent to finish her senior year in Fashion Design. Her task while with us, to repurpose organic cotton tees and naturally dyed linen/cotton tunics into wrap dresses, was no easy feat. The result of the extra time she put in, attention to the tiniest details and dedication to her charge… lovely one-of-a-kind design and some Substance colleagues who will miss her dearly. All the best, Lydia.

- Christina

christina-lydia

I learned in early May that I was named a finalist for the National Association of Women Business Owners (NAWBO) Columbus, OH Chapter, Visionary Award. Each year, the NAWBO Columbus Visionary Award honors one Central Ohio woman business owner who has achieved success with her business while making notable contributions to her community, her industry and to initiatives for other women in business.

Why is this acknowledgement so special?

I am humbled by the acknowledgement because I know more than anyone else that my 9 year old company, Substance, would not be what it is today were it not for the dedication, hard work and creative contributions of my team. It’s an honor that shines a light on all challenges that I’ve overcome with my team at my side and all the milestones that Substance has achieved. The women I work with are an incredible group that make beautiful things and they make beautiful things happen even when I am not there.

It’s high time to acknowledge the individuals because they’ve all had a hand in my becoming a finalist for this award. Each of them has so much passion and creative talent that I will introduce them one at a time through our blog. For those blog readers who live locally, you’ve probably met them in your visits to the store at 783 North High, but you may not know their back stories, why I wanted them to be a part of my dream and what they contribute to the company.

cate

I would like you to meet Cate.

I met Cate in May of last year. We chatted over coffee for a while. Cate’s easy to talk to and with a warm, kind spirit: important traits, I believe, if you are working in any type of customer service, but essential in our storefront. Here’s what you may not know: she writes short stories, has two well loved cats and a BA in theatre, and just finished her Master of Fine Arts in Creative Writing. Let’s not forget she designs, illustrates and sews beautifully finished pieces for our exclusive DesignLab Collection™. She can also rock a Feral Childe frock like nobody’s business. If you follow our blog, you’ve heard from Cate as she’s written most of the entries in the last year. As I share this, I shed a little tear. Soon we say goodbye to Cate. After a fully engaged, creatively charged year with us, she will leave Columbus soon for the next chapter of her life in a new city. It’s a bitter sweet farewell though. We know we will stay in touch and we will hopefully hear more from her as a future guest on our blog. Cate’s creativity and weighty individual contributions to our style in words and fashion have set a standard that we will be mightily challenged to continue. Thank you Cate!

- Christina

10picks

It might be hard to believe that summer is upon us, if it weren’t for the plethora of getaways, festivals and markets that are suddenly filling our schedules! If you’re staying in town, you’ll need cool and breezy outfits to get you through the parades and community festivals without succumbing to the heat of the crowds. And if you’re escaping to destinations far or just a quick drive away, your best bets will be versatile layers that are both suitcase-friendly, and can transform an outfit from day to evening in a snap. Here’s a look at our top 10 picks for wear this summer to events both near and far!

Look One: Summer in the City
To beat the heat and stand out in the crowd during the summer’s fireworks displays as well as displays of community pride (almost every weekend has its own parade, it sometimes seems!), try an effortless shift dress, like this soft-as-a-kitten shift from organic cotton pros Stewart+Brown—nothing could be easier than to throw this on by itself or over a bright tee or tank, and hit the sidewalks before the parade passes you by! To add pizzazz, toss on a funky piece of unique jewelry, like the playful and poetic Ocean Avenue necklace from 49 Square Miles, or these sweet crocheted chains from NYC design duo Feral Childe. Finish the look with a breezy stole, light weight but statement-making texture, and you’re ready for fun after the sizzling city sun sets!

Look Two: Away We Go
When packing for a trip across an ocean or across a county, the key is to take items that can be dressed up or down, and can work in almost any weather–this season, maxi dresses are perfect for achieving that unstudied glamour that every traveler wants, and you can add layers and accessories to make that dress work all day. This flowy printed maxi is beautiful on its own, and the pattern is fun for day or night. Add a short-sleeved lengthened tee from Stewart+Brown, though and this dress becomes something much more versatile: layer the tee underneath for more coverage to turn the dress into a jumper, or on top for a statuesque and relaxed maxi-skirt look. Unbelievably soft, with contrast stitched hems and a flattering neckline, it’s tempting to scoop up one of these lightweight tees in every color. Ditch the dress and add leggings or a playful and easy-to-pack organic cotton skirt from Stewart+Brown underneath the lengthened tee–you’re ready to browse the farmer’s markets before heading home! Our favorite bags for summer are either gigantic and functional or tiny with loads of style and cross-body straps. And don’t forget the perfect weekend packing tool, a durable and beautiful leather and canvas bag with room for all of your flawless weekend wardrobe. It will be a favorite for many excursions to come!

Whatever the summer may bring, you can stay cool and beautiful in pieces that highlight sustainability and classic style, without missing out on any of the fun your city has to offer!

Eileen Fisher Organic Cotton Long Cami

Eileen Fisher Organic Cotton Long Cami

Imagine a fashion industry lead by socially and environmentally responsible individuals, women like Eileen Fisher, who pay their employees fairly, produce in organic materials minimizing their toxic carbon footprint, grow their businesses and reputation on quality, exquisite design, timeless style and a genuine concern for the global impact of their success.

My admiration for Eileen Fisher began in the summer of 1990. I would window shop the Eileen Fisher store in my Upper West Side of Manhattan neighborhood. I was only 21, and had just started on my own career path in fashion. But still, I was acutely aware then that she was leading her company on a road less traveled. At that point the industry had not yet become cluttered with mass market chains that fill our shopping malls. Women still had two separate wardrobes, one for work and one for play. Eileen Fishers’ designs were a bridge that allowed women to have one fabulous dress, pant or top that worked for all occasions. It was sustainable design before fabric developments like organic cotton, wool and hemp were introduced.

What was so inspiring to me more than 20 years ago, and thrills me to no end now, is to have Eileen Fisher available for sale in my Substance store front. If you haven’t seen it yet, stop in or visit our website to see her products online. Eileen Fisher makes what I love to sell, the clothes you keep.

- Christina

BlackStudyFinal

It happened again earlier this week. I was working with a customer, focused on getting some tops for the season that will work well with things she already owns. She says repeatedly that she doesn’t want to buy any more black for her wardrobe. I graciously obliged but thought to myself, “Don’t fight it… we all know it’s hard to own an article of black clothing that goes unworn.”  She even went so far as to describe to me the shoes and pants she had envisioned wearing while in the fitting room admiring one of our black tops. Since we have the same top in heather grey she decided to leave her comfort zone and introduce wildly divergent grey to her closet. Funny though after we’d completed the transaction she sheepishly asked me if would not be too much trouble to exchange the heather grey she had just purchased for the same top in black.

This whole incident plays out over and over again at Substance. That’s why it was so refreshing to hear one of our favorite regular visitors, Lori, announce that she was looking for black fabulous pieces to add to her wardrobe. Lori gets it. Not only is she one of the most deeply thoughtful and generous women you will ever meet, she is gorgeous with the same remarkable sense of style. Her chic and well edited taste looks effortless because she invests in pieces that do the work for her. For those of us that are time challenged, or just don’t want to waste endless minutes deciding what to wear, the color black always works. Honestly, we can all find better use for a few extra minutes than standing in front of the mirror.

BLACK = LOW MAINTENANCE CHIC

With our Design Lab Collection™ we are unveiling next week titled “Black Study,” we want to end the pointless quandary on whether or not to add more black to your wardrobe. For this collection we used bold, sculpted textures and contrasts of silk and cotton alongside linen and leather. Our designers added nuances of color with spirited stitch work on dead stock denim.  The silhouettes are figure flattering and feminine all with expert finishing inside and out. It’s a magnificent collection of predominantly black statements pieces that offer timeless, effortless style to any wardrobe.

We are excited to showcase the design talent of our summer intern Sarah Ivancic. She joined the team at Substance just last month and quickly found her flow in our creative process that draws inspiration directly from the customer experience. Sarah is also committed to our sustainable direction and philosophy of no waste. She has taken that conviction a step further by designing an accompanying collection of a crocheted jewelry made entirely from repurposing salvage material. Sarah’s named this collection of all black jewelry “Oil Spill,” recognizing the current event that is endangering the environment. A portion of the proceeds from the sale of this jewelry will be given to The National Audubon Society, an accredited charity active along the Gulf Coast in its efforts in animal relief related to the 2010 BP Gulf Oil Spill.

- Christina

substance-earthday

It pleases us to no end seeing so much more media commentary this year and special attention given to “green” living and eco-friendly practices. We adopted our mission to grow green more than two years ago and made specific changes to how we operate.  Slowing down our deposits to landfills with lower waste production methods, cleaning up our soil and water with a move toward organic, pesticide-free cotton, and asking customers to forgo shopping bags when making purchases in our storefront are just a few of the practices we’ve adopted and promoted in the last couple of years.  Today we are just one small business but we have big ideas and creative minds always at work on ways to be more earth friendly. On this Earth Day it’s so clear we do not stand alone in our mission.

Happy Earth Day.

-Christina